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Skype: looking to build revenues, stay free

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Silverman told the Telegraph that Skype is “seriously considering” launching third party advertising on the service as an additional revenue stream.

He explained: “It’s challenging to get right, as the way people use Skype is very personal, but we think our users expect us to do it so we can continue to support it for free. It will be done in a tasteful way.”

Skype has been looking at new ways of generating revenue for some time.

To date, the majority of Skype’s revenues came from users using their Skype account to make audio-only calls to landlines or mobiles anywhere in the world on a “pay as you go” basis.

But just last week, Skype – founded by serial web entrepreneurs Niklas Zennstrom and Janus Friis –recently introduced a new monthly subscription plan, which allows its users to make VoIP calls to landlines and mobile phones in 170 countries.

And now Skype is thinking of adding third party adverts to the service – which, with its 560m registered users, could also potentially generate a lot of revenue to the company.

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