The UK is to hold its first Small Business Saturday on December 7, 2013, offering small companies around Britain the opportunity to promote themselves and generate trade and new business.
Small Business Saturday is a a grassroots campaign to encourage people to shop local and support Britain’s SMEs.
Small businesses of all kinds have already signed up, according to the Department for Business, Innovation & Skills, which is organising the day. These SMEs are planning special deals for customers, events and joint marketing with local media.
Small business organisations, local authorities, community groups, big businesses, banks, accountants and others are involved too, promoting the day locally, to their members, customers and supply chains. From business health checks to online advice, the organisations are all keen to make Small Business Saturday a success in the UK.
Small Business Saturday is already a big deal in the US, where the event has been an established commercial holiday since 2010. Last year alone, the day generated $5.5bn worth of sales, and supporters include President Obama and global corporate sponsors such as American Express.
“We’re excited that Small Business Saturday has made it to British shores and are delighted to be part of an initiative that celebrates the contribution small businesses make to our economy and local communities,” says Amex’s UK brand communications director Melissa Weber.
Small Business Saturday isn’t restricted to London, either. Regional events are planned around the country, all aimed at helping small businesses get a leg up, for example through pop-up shops and
Counting down to the event on December 7, the campaign is featuring a new small business on the Small Business Saturday Facebook event page throughout the month.
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