Powered by AppsBuilder, an innovative mobile publishing and distribution platform that empowers businesses to build a mobile presence through mobile apps, the event will directly address the issues that 4.9m UK SMEs need to consider in order to increase revenues, enhance customer acquisition and retention and hone new strategies for customer care via mobile.With £1 in every £4 of revenue in the retail sector arriving via mobile alone it is clearly an essential sales channel yet still a large proportion of SMEs and up to a quarter of the UK’s top 100 retailers have yet to adopt mobile. And as mobile penetration rates hitting 101 per cent in North America and an amazing 129 per cent in Western Europe, investing in a comprehensive mobile strategy this year is a key focus for many business owners. The event will take place online between 21st and 25th July made accessible via e-learning platform SuperSummit, so you don’t need to leave your office to attend. Registration to SME Mobile Strategies 2014 is now open, and free to Real Business readers. During the week long event, business owners and marketing managers will be able to engage in live video interviews with 15+ experts in the field and learn by example as case studies will be presented live by the UK’s leading digital agencies. In fact, the SuperSummit format gives the audience the opportunity to ask questions directly via live chat and get immediate and actionable tips for business success via mobile. Guest speakers include some of the Internet giants shaping the web, such as Salesforce, HootSuite and Facebook, as well as SME business leaders in the mobile space – AppsBuilder, UserTesting and Udemy. And let’s not forget marketing gurus such as Seer Interactive founder Wil Reynolds and experts from FleishmanHillard and Equimedia. The goal is to give SMEs the knowledge and tools to instantly adopt mobile strategies that will have an immediate impact on their business while learning from those already experiencing success via mobile. Visit the website for more details.
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