16.45: Next up is Markus Karlsson, CEO of Comrz.
Comrz is a social commerce platform – all about integrating ecommerce into social platforms, acting as a hub.
A bit obvious, but… the companies/websites with the highest levels of customer service have the highest revenues.
Mark Zuckerberg: “If I had to guess, social commerce is the next area to really blow up.”
The “Like” button will increasingly lead to buying.
To get involved in social commerce, four things:
- get stuck in, use social commerce sites
- add social commerce apps to your sites – find out what does/doesn’t work for you
- enable ecommerce in social media (Twitter commerce )
- automation through social commerce platforms – everything is very manual now, but this will change.
What’s social shopping” What’s the difference with social commerce Social commerce is the providers/businesses, whereas social shopping is what you do, as a consumer.
Really early days though. Only four per cent of UK’s top 100 retailers have commerce on fan pages.
People are spending $5bn on social commerce today – this will increase to $30bn by 2015.
Big reason why Groupon is growing: credits. You can buy credits/vouchers for your friends. Awesome!
The best strategies for social commerce are:
- Start simply (simple interaction!)
- Sense of urgency (key hook!)
- Energizing customers (pay for referrals, motivate them, there has to be a valuable hook)
- Fun (upbeat tone, humour)
- Fresh (if you don’t keep it fresh, people won’t come back)
The biggest problems with social commerce are:
- poor data
- poor targeting
- poor integration
- disjointed campaigns
- lack of ownership
- poor customer experience
If you’re thinking of getting into social commerce, there are big risks, however:
- it’s the most dangerous scenario
- competitive spam and attacks
- competitive poaching
- data (personal and credit card) theft
- privacy violations
- personal data legislation
- PCI compliance
Social commerce and SEO are totally connected. Social commerce and reviews/ratings/etc all drive SEO, and are a key source of inbound links. You can do all sort of automated stuff with SEO: pull in tweets, video, etc. Really tie SEO and social commerce together.
Top mistakes in social commerce:
- not doing enough
- not regular
- not personal
- poor quality
- not communicating the obvious
- poor data capture
Another great presentation – very list-heavy though.
And that’s it! We hope you found this liveblog interesting – do get in touch via the comments box below if you have any questions or want more information on any of the points.