Comrz is a social commerce platform – all about integrating ecommerce into social platforms, acting as a hub. A bit obvious, but… the companies/websites with the highest levels of customer service have the highest revenues. Mark Zuckerberg: “If I had to guess, social commerce is the next area to really blow up.” The “Like” button will increasingly lead to buying. To get involved in social commerce, four things:
get stuck in, use social commerce sites
add social commerce apps to your sites – find out what does/doesn’t work for you
enable ecommerce in social media (Twitter commerce?)
automation through social commerce platforms – everything is very manual now, but this will change.
What’s social shopping? What’s the difference with social commerce? Social commerce is the providers/businesses, whereas social shopping is what you do, as a consumer. Really early days though. Only four per cent of UK’s top 100 retailers have commerce on fan pages. People are spending $5bn on social commerce today – this will increase to $30bn by 2015. Big reason why Groupon is growing: credits. You can buy credits/vouchers for your friends. Awesome! The best strategies for social commerce are:
Start simply (simple interaction!)
Sense of urgency (key hook!)
Energizing customers (pay for referrals, motivate them, there has to be a valuable hook)
Fun (upbeat tone, humour)
Fresh (if you don’t keep it fresh, people won’t come back)
The biggest problems with social commerce are:
lack of ownership
poor customer experience
If you’re thinking of getting into social commerce, there are big risks, however:
it’s the most dangerous scenario
competitive spam and attacks
data (personal and credit card) theft
personal data legislation
Social commerce and SEO are totally connected. Social commerce and reviews/ratings/etc all drive SEO, and are a key source of inbound links. You can do all sort of automated stuff with SEO: pull in tweets, video, etc. Really tie SEO and social commerce together. Top mistakes in social commerce:
not doing enough
not communicating the obvious
poor data capture
Another great presentation – very list-heavy though. And that’s it! We hope you found this liveblog interesting – do get in touch via the comments box below if you have any questions or want more information on any of the points.
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