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Snap Fashion

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Company name: 

Snap Fashion

What they do: 

Visual search engine

Snap Fashion is a visual search engine which allows consumers to search for items of clothing online and on the move using a photograph. Think of it as Shazam for fashion! You point your phone at an item you love, take a photo on your mobile device and Snap will search its database of thousands of items from the top UK retailers and brands to find similar items in seconds. It works anywhere, from ‘snapping’ someone in the street to copying a celebrity look from an online magazine.

Snap Fashion has attracted a loyal following of 100,000 users within six months, with over 2,000 subscribed users and a ten per cent click through rate. Some 170 UK retailers are signed up to Snap Fashion, including Topshop and Net-A-Porter.

Snap Fashion is making its way onto more platforms, moving from iOS-only to Android and additional operating systems. In 12 months time, the aim is to have launched in the US and Asia. Snap has already signed up Macy’s, DKNY and Bloomingdales.

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