
Many hip-hop artists are now becoming phenomenally successful outside of music by launching fashion lines, restaurant chains, luxury electronics and liquor brands. And recently “born again” as Rastafarian Snoop Lion, Snoop Dogg boasts some unique business ventures.
After starring in the first hardcore porn video to make Billboard’s music video sales charts, and win an award for it, he founded Snoopdelic films – a production company dedicated to, well, Snoop-themed movies. In addition, he has an estimated $135m stake in Reddit and zero-free stock trading platform Robinhood, owns a high-end dog food company called DOG for DOG, as well as a dog fashion brand, a music online distribution site named digitalonlinegangstagrooves.com and a sticker firm called Snoopify. According to the Wall Street Journal, Snoopify alone earned him $30,000 a week in the first month of its launch. Add his albums to the mix and what you get is an incredibly rich individual. He’s so wealthy, in fact, that he could attempt to foster an entire industry of his own – something he may actually be trying to do! So how do you create an industry?Snoop Dogg is campaigning to become the next CEO of Twitter
(1) Discover a potential market that you know you’ll be happy working in
Being happy is paramount. After all, to create an industry you’ll be investing quite a lot of your time. And let’s face it, the perfect person to front a cannabis company would by Dogg. He doesn’t hide his love for it – far from it. It’s actually become a prominent part of his brand image and is heavily referenced to in his lyrics.(2) Figure out the best location to set up shop initially
With the prime minister of Canada, Justin Trudeau, promising to legalise, tax and regulate marijuana, the eyes of the world have also been upon this country as a business model for medical cannabis. This enabled Dogg to form a deal with Tweed, which was granted exclusive rights to use specified content and brands owned by Dogg’s company. Dogg said of his decision: “There are real social and medical benefits from the cannabis industry, and the world is seeing this positivity in a whole new way. Canada has been at the forefront of the business model, and I look forward to being a part of the road ahead.”https://t.co/UtYW5YIKHx pic.twitter.com/GNTGUgmJQU
— Snoop Dogg (@SnoopDogg) November 10, 2015
Read more about how to foster trust in the marijuana industry, and how Dogg’s trademark saying, “Let’s medicate, elevate and put it in the air,” helps him do that just.
By Shané SchutteShare this story