
Rapper Snoop Dogg signed an endorsement deal to promote Colt 45’s fruit-flavoured beverage,?Blast,?from January 2011 through January 2014.?
His contract called on him to consult with Colt 45’s marketing team at least once a year on how he could integrate Blast into his concerts and interviews.?He also had a payment of $250,000 for the contract, and received another $20,000 for every tenth mention he made on social media. Following the end of the contract, the brewing company was sold to a group of investors, including beer entrepreneur Eugene Kashper and TSG Consumer Partners. Despite a Business Wire release?announcing that Russian company Oasis was negotiating with Cold 45’s parent company Pabst Brewing, Oasis was never part of the buying group, or even involved in talks to buy Pabst. This prompted Dogg to file a lawsuit against the company?for a breach of contract and interference with contractual relations.?Suing under his given name of Calvin Broadus Jr,?Dogg claimed that the endorsement deal entitled him to ten per cent of the sale price if Pabst Brewing ever sold off its Colt 45 brand before January 2016. He added that it included royalties on each case of Blast that was sold. Read more about lawsuit:- Yahoo faces class action lawsuit over email snooping
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