Snowmageddon 2012: is your business prepared?

Not being able to deal with the inevitable disruption of snow could be a major weakness to your business – and in the current depressing economic environment, it could causes losses that many businesses cannot afford. Last year, the heavy snow cost Britain an estimated 124 million working hours in a single week.

Businesses can lose custom and confidence by not being able to operate, as Heathrow Airport found out last year. And yet, it’s also a business opportunity for those that make sure they can take blizzards in their stride.

Research by business advisors McKinney Rogers shows that in the event of severe snow, 44 per cent of UK plc staff are in the dark about what they should do, and four per cent believe their organisation would not survive.

With 63 per cent of the British public saying they would lose faith in a large firm that couldn’t take a major problem in its stride, being prepared is key.

At the heart of this is having clear procedures for staff on whether they are expected to get to work, make alternative arrangements or work remotely.

“In recent years, British businesses have been hit hard by heavy snow, but lessons have not been learnt,” says John Foster, regional partner at McKinney Rogers.

So, how can businesses prepare? Start with our piece, “Ten ways to prepare your business for winter” and continue with “Business continuity: five must-knows”.

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