Social media can open doors and reach consumers outside your existing customer circle. Incorporating it into your marketing strategy will greatly increase your business’ overall visibility and therefore encourage conversions.
It’s important to understand the different platforms available to you and the purposes they serve. For example, longer form video content works best on YouTube, while shorter videos belong on Facebook or Instagram. Twitter can be used as a stage to tell a story for social commentary or discussion and generally isn’t as visually-led as Facebook and Instagram. What’s more, make sure the story you’re telling is gripping and engaging – attaching it to a social or cultural trend or news will make it travel even further. Avoid overly branding your content, instead offering content that will add value to people’s lives. Use your social channels to leverage emotion amongst your followers, as content that makes people feel something is more likely to get shared. Social media is all about a test and learn approach. There’s no one size fits all solution, so don’t worry if a certain piece of content or channel isn’t working for you. Through trial and error, you will be able to establish what works for your brand. When it comes to social marketing, it’s essential to define your brand’s personality and showcase it on your channels. Take time to truly understand what your business stands for and aims to achieve, and use this to build your social media strategy. Demonstrate your business’ personality on your social channels and ensure it’s consistent throughout. An effective and inexpensive tool to drive reach and awareness on social is to use influencers. It’s important to partner with influencers who are credible and relevant to your business. Ensure the content feels authentic and genuine to the influencer you’ve selected, as their audience will recognise if they’re promoting a product or service that’s out of character. Depending on your business and objectives, it’s worth investigating Iconosquare to identify relevant influencers. But it’s not just about social marketing and building your brand – maintaining the human element is important in today’s world. Ultimately, people buy from people and they’re attracted to those who come across as experienced and passionate. As a business owner or founder, it’s important to represent your brand from the get go. You have the influence to share your knowledge and opinions on your own platform, so make sure to keep your personal social profiles updated on a regular basis. Most importantly, remember to be honest and truthful to yourself. Steven Bartlett is CEO of Social Chain
Full transparency is key to in-game advertising success. And having mobile gaming as part of your media plan from the start is just as crucial.
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