23red – Challenge them“At 23red we have developed a way of bringing new starters up to speed on the ways of the office, the industry, our approach and the company legends at the heart of our culture,” said Jane Asscher, CEO and founding partner at communications agency 23red. In keeping with the creative nature of the business, 23red has developed something more captivating than what you’d usually find inside staff welcome packs. She continued: “Issued with the ‘Probationers’ Challenge’ on their first day, new starters have the three months of their probationary period to find and memorise the answers to 50 questions about 23red. “Whilst most answers can be coaxed from colleagues with the welcome jar of jelly beans, the story behind company mascot Ron the Rooster can only be prized from the lips of the creative director by offering him a drink at the bar.” Sounds like a great way to break ice and make firm friendships among colleagues to us. But why does the MD on the next page introduce the business to staff by talking about a man being nailed to a tree?
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