Hunterlodge Advertising – Get out of this world (and provide coffee)“And then, one Thursday, nearly two thousand years after one man had been nailed to a tree for saying how great it would be to be nice to people for a change, one girl sitting on her own in a small café in Rickmansworth suddenly realised what it was that had been going wrong all this time, and she finally knew how the world could be made a good and happy place. “This time it was right, it would work, and no one would have to get nailed to anything.” If you’re confused, it’s a snippet from The Hitchhiker’s Guide to the Galaxy by Douglas Adams. But why on Earth – or on any other planet – would a business choose to include that ahead of regular staff welcome packs? “This is how the Hunterlodge welcome pack starts – giving our new starters an insight into our quirky agency,” said Rob Hunter, MD, Hunterlodge Advertising. “It includes two booklets the first is the staff welcome booklet which includes a gift card to the Costa coffee located next door. We like to make sure our new starters feel comfortable and welcomed so the pack includes information about Rickmansworth and what our company is all about.” Hunter did concede, however, that the other spot of paperwork they receive isn’t quite as enticing. “The other booklet is our employee handbook which has all the important, but slightly boring information about health and safety, policies, etc,” he added. “We’ve had great feedback from our new starters and also the IPA said it was one of the best submissions they have seen when we submitted them as part of our Gold re-accreditation application.” Continuing our exploration of staff welcome packs on the next page, one company wants newbies to turn up to work wearing their free dicky bow tied to perfection.
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