Dobell – The employee’s new clothesFormal menswear provider Dobell specialises in tuxedos and suits, so it likes to make sure that staff look dressed to impress – that much is clear when it comes to its staff welcome packs. “We actually provide our starters-to-be with a welcome pack which we post out in a presentation box – and include some of our top selling accessories,” said Keith White, head of PR and SEO at Dobell. “Everyone loves the excitement of receiving a package in the post, and we want our new recruits to experience the same as our customers do, when they order from us.” That means goodies sent to warm up new workers include pocket square, cufflinks, cummerbund, tie, lapel pin and also self-tie bow tie. “We point the employees in the direction of our how to guides, and see if they have mastered it by their first day. It makes a great ice breaker, a good laugh, and provides an insight into our top volume items,” White explained. Another way to break the ice comes in the form of comedy clobber – as seen in the image at the top of the page. He continued: “On their first day, we also give them one of our novelty suit jackets to wear, which is quite a funny sight, to see someone wearing one of these in the office, slightly sheepish, on their first day – all in good fun and obviously not compulsory.” It gets better though, as the horror of the novelty number is balanced out by providing recruits with a full (non-lairy) suit to keep. “We think it has a tremendous impact on the enthusiasm the new starters have for their role, even before their first day, and they arrive with an elevated product and logistical knowledge also. And it’s amazing how many of our staff are now experts in tying a bow tie!” added White. Last, but certainly not least, we find out on the next page how staff welcome packs that include filling the bellies of new starters alongside show and tell helps out the next business.
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