There are many reasons to start a career in corporate video production. Making videos is one of the most collaborative types of filmmaking, requiring everyone on set to work together for the best possible outcome. In addition, the excellent camaraderie that comes with being part of a film crew can lead to solid friendships and interesting new ideas.
Corporate Video Production also requires an understanding of multimedia, which means learning about camera placement, lighting techniques, editing software, editing techniques like jump cuts, and also directing actors/models/talent, etc. It’s an intense education that not only rounds out your skillset as a producer or director but makes working with clients easier because you have more appreciation for what they do day-to-day within their industry.
Finally, starting a career in corporate video production means working with many knowledgeable people. Many clients are engineers, scientists, healthcare professionals, or other business professionals who have spent their lives excelling at what they do. This level of intelligence and dedication often results in exceptional work. There is also something to be said about the diversity of industries you will explore throughout your career as a professional videographer which can range from financial institutions, construction companies, pharmaceutical companies, or even theme parks!
Not only does your new career allow for deep engagement with truly fascinating people, but it also supplies endless entertainment thanks to all those crazy antics that take place behind-the-scenes onset.
However, starting any new business venture can seem like a daunting task, especially when it comes to the business of filmmaking. Luckily, many new programs are popping up that cater specifically to new talent looking for corporate video production experience. Not only are these labs great for learning on your own time, but many also give you hands-on access to equipment and software not available elsewhere!
Having already learned so much about starting a career in corporate video production from others before, we’ve put this list together detailing some of the most important aspects of getting started in business whether or not you choose to work freelance or find yourself an excellent place to start interning.
1. Find Inspiration In Others Videos
You may not be able to create your own portfolio video just yet, but that doesn’t mean you can’t steal some ideas from others!
Not only is it important to watch other people’s work – especially in the same industry as you and for the same type of clients – so that you know what does and doesn’t sell. You also want to watch specific showreels, interviews and videos uploaded by your competitors, so you can understand more about their body of work and how they got started. This information is invaluable when it comes down to negotiating contracts with clients or preparing a production plan.
Finding someone who hasn’t been on YouTube in the past few years is almost unheard of in this day and age. There are several YouTube channels dedicated to the art of video production and tons of articles about how to start your own business on LinkedIn.
2. Test New Techniques
While watching other people’s work is a great way to get an idea of what does and doesn’t sell, it can also be a great way to pick up different camera angles, techniques or tricks of the trade that you may not have otherwise thought of trying yourself. If you love certain aspects from one video, find another with similar footage to know how they did it. A good example would be if you loved the use of constant motion in a car commercial – watch several more car commercials so not only do you get ideas but also inspiration!
Once you have found that inspiration, try shooting some shots that inspire you with your equipment, you may not be perfect at first, but after a while, you will get the hang of it and bring the experience into a working production.
3. Make Your Own Portfolio Video or Video Concept Pitch
Unless you have had prior success producing videos for Fortune 500 companies, I probably don’t have to tell you how tough it is to get in the door. But, sometimes, all you need is one opportunity – so why not create your portfolio video showcasing your talent or even a video concept pitch?
Have a great idea for a video that would be perfect for one of your favorite brands? Can you pitch yourself as an incredible videographer and offer yourself up for hire? What about directing talent through a scene or managing on-set production tasks? If it’s something new and exciting, take the time to put something together and then go for it! It may take a few different ideas before you land a gig, but at least you can say you were hired for your hard work. Unfortunately, at this stage in our industry, many companies seem more interested in hiring experts with the right equipment and little experience than experts with some equipment but limited experience.
One of the best ways to get started is by getting your hands on some new gear! You can look into workshops, which are designed specifically to teach you the ins-and-outs of working with cutting-edge video production technology. These workshops should give you an idea of how to use the equipment but also provide resources on where to buy and rent the equipment. The more you work on set with different types of cameras, lenses, lights, or microphones the better prepared you’ll be when it comes time to discuss prices and packages with clients!
4. Get Your Name Out There
While it is important not to get overwhelmed with all the tasks of starting your own video production business, you can still do several things to boost your name recognition. First, the more people know who you are and what you do, the better you can get noticed by potential clients.
Here are some tips on how to promote yourself as a corporate video producer:
- Draft a press release including your contact information that interested parties can send along with their project requests
- Create an email address specifically for freelancers in your industry to contact you
- Get involved in LinkedIn! Reply to posts, join groups and follow companies in your field
- Organize a local meetup to get your name out there and interact with potential clients
- Create a website with examples of previous work
- Use social media to promote your blog posts or latest videos
5. Research, Research, Research
While many people think the process of starting a new job or business is difficult and involves long hours in front of an editing screen, it doesn’t have to be so time-consuming! There are several things you can do from the comfort of your home that will help you plan the perfect career trajectory for yourself. Here are some helpful tips:
- Attend trade shows such as NAB (National Association of Broadcasters), Stream Summit, PromaxBDA.
- Take note of any local events that may help bolster your career
- Research the most popular blogs in your field and who they are interviewing
- Look into partnering with other companies at trade shows or through joint-ventures
6. Get Your Tools Ready
When starting a new job, it is important to have all the necessary tools to produce quality work as quickly as possible. This means you need the right equipment to suit your budget. It is important to make sure you don’t go overboard on expensive camera gear when starting out because usually, it isn’t necessary. A great place to start would be renting a camera and lenses. Once you have a client lined up you can bill the client for the rental.
7. Start Your First Projects and Get Paid
Once you have networked in the industry, been contracted for your first project, and acquired the equipment necessary to complete your work, it’s time to get started on your first projects. You’ll want to have clear production plans, shot lists, and set appropriate expectations with your clients. If you have all those things figured out, your final step is to make sure your clients pay you on time and think about scaling your business to new heights.