Opinion

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Startup Britain: genuinely revolutionary

2 Mins

I really hope that everyone is right about StartUp Britain being the way to get this country moving.

I am also delighted to see that Peter Jones is heavily involved in the campaign. Head and shoulders (both literally and figuratively) above the other Dragons, he has shown his absolute commitment to this country and rebuilding it into something great.

While I am normally a huge fan of Lord Sugar, too – and often chortle over his acerbic opinions on the men who currently govern – there is still a time and a place for a responsible, leading figure to be downbeat. This spring, in Britain, we just don’t need negativity.

Instead, we have a combination of a group of heavyweights from government and industry launching the Startup Britain campaign, the support of many of the larger business institutions pledging to help smaller businesses, not to mention what appears to be an inspired piece of marketing. It does look, on the surface at least, like something genuinely revolutionary that could help pull us all out of recovery.

It certainly feels good to be reading excited, positive feedback for a change. Combine this with the changeover to British summertime and additional daylight hours, some days of mild warmth and the odd bit of blossom on the trees, and it is enough to make many of us feel cautiously optimistic of a return to a summertime when the living was indeed easy.

I truly believe that we talked ourselves deeper into the gloom of the recession. With a changed approach, we can also talk ourselves out of it.

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