The new company, part of easyGroup, is co-founded by property expert Robert Ellice and closed 400,000 above its initial target.
It aims to shake up the lettings and sales markets, offering landlords the opportunity to market their property with a no-frills package much cheaper than mainstream letting agents and sellers property services on a pay-as-you-go basis.
The money was put in by more than 350 investors, the largest single investment being 200,000.
Ellice said: The easy philosophy is simple disrupting the status quo and offering people significant savings on what they would normally pay. Now it’s time to shake up an out-dated property industry.