The new company, part of easyGroup, is co-founded by property expert Robert Ellice and closed £400,000 above its initial target.
It aims to shake up the lettings and sales markets, offering landlords the opportunity to market their property with a no-frills package much cheaper than mainstream letting agents and sellers property services on a pay-as-you-go basis.
The money was put in by more than 350 investors, the largest single investment being £200,000.
Ellice said: “The ‘easy’ philosophy is simple – disrupting the status quo and offering people significant savings on what they would normally pay. Now it’s time to shake up an out-dated property industry.”
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