The company’s 2008 figures show consumer savings on online shopping via the site have increased 187 per cent from £11m in 2007 to £28m in 2008 while average site spend has increased from £74 to £113. There were 2.5 million sales in 2008 totalling £281m, up from £118m in 2007. The site now regularly achieves 7m unique visitors per month.

Pearson also revealed the company was the subject of two acquisitions offers last year, both of which were immediately turned down. He owns the company outright and now employs 60 employees in Rotherhan and Scotland. He plans to open a head office on the outskirts of London later this year.

He says: "We remain the largest, most referred to, most frequently updated way for people to save money and although spending in the electrical and gadget sector is down as a result of the recession people looking to make savings on everyday purchases such as online supermarket shopping are reaching unprecedented levels meaning our sales and forecast for 2009 remains very strong."

Another highlight for the firm was a large-scale investment in a bespoke administration tool that automates and streamlines the management and tracking of the thousands of discounts, voucher codes, sales and promotional offers sent to the site every week.

It’s enabled the site to become the first in its sector to announce that it was fully compliant with new industry guidelines that came into force on 1 January 2009.

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