Sort your Christmas storage solutions nowMost retailers made their preparations for the peak season earlier in the year, but it is impossible to get predictions 100% right. Regardless of how well laid out plans are at the outset inevitably some last minute adjustments need to be made. This time of year can make or break companies so it is critical to get it right. Retailers can not afford to have sales hampered by supply chain constraints so they need to make sure they have a backup plan.
Enter on demand warehousingTechnology is increasingly becoming part of this story and over the past two years, we have seen the massive growth of on-demand warehousing. On-demand warehousing platforms match warehouses that have spare capacity with customers looking to take additional space for short periods of time.
“It’s the perfect solution to peak seasonal storage requirements. It’s inefficient for retailers to have warehouses that are designed for peak times because most of the year they will be operating half-empty warehouses.”The alternative is to switch on additional capacity when it is required at peak times, but the problem is it is not very easy to find space. There is no national database of warehouses and warehouses do not have websites so there is no quick way to find them.
On-demand warehousing is a winner for retailersThis is where on-demand comes in. Now a retailer can search for warehousing in seconds and book a warehouse in a few clicks. The speed with which it can be done is game-changing for the industry. The biggest users of on-demand warehousing are e-commerce companies. These businesses are agile by design, so the concept of finding and booking warehouse space online makes perfect sense to them. On-demand simply further increases their advantage over the traditional high street players. However, that is starting to change and this year for the first time some of the traditional players are dipping their toes into this new world. The driver? Emergency peak requirements. There is no better way to innovate than out of necessity and these companies are finding themselves in a whole new world. Once they convert there is no going back. Retailers are free from being constrained by their supply chains and left to get on with what they are good at – selling. Charlie Pool is CEO of Stowga, a global marketplace for warehouse solutions.
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