The premise is simple: the product fits through a standard UK letterbox. The sender writes a personal message on the card, secures the package’s self-seal fastening, adds an address and postage (78p in the UK, £1.50 to the EU), and Bob’s your uncle.
LetterBoxChocs launched in February 2008. The London-based firm has already taken a bite out of the £1.3m greeting card market, supplying all 553 branches of WH Smith, Fenwick’s, Beales, plus over 100 other independent retail outlets.
Nicholas has seen sales of £100,000 for the £3.99 range of card-cum-chocs since the brand launched and he predicts a £6m turnover by 2011.
This is definitely one to watch (and eat).