Covent Garden was named among the most expensive shopping streets in the world in 2015. In fact, the location experienced the second-highest rental growth in EMEA, coming in ahead of Milan and Rome.
That should give you an idea of the clientele Sushisamba is marketing itself towards. Indeed, its first London venue is situated on banking district Bishopsgate, making the brand ideal for business types and lovers of a luxury lifestyle.
The restaurant brand, which blurs the lines between cuisine found in Japan, Peru and Brazil, will add the Covent Garden venue to existing branches that can be found in Londons Heron Tower, New York, Las Vegas and Miami.
The deal was forged between Capital & Counties Properties (Capco) and Sushisambas parent company Samba Brands Management, which also owns Duck & Waffle, Sugarcane Raw Bar Grill and Italian restaurant Bocce.
Read more on the restaurant industry:
- Levi Roots Caribbean Smokehouse restaurant equipped with tech to spice up dining
- Velocity continues spending spree by acquiring high-end restaurant booking app Uncover
- Premium dining brand Busaba prepares to take its Thai offering nationwide
Set to open in early 2017, the new Sushisamba restaurant will occupy Covent Gardens Opera Terrace in the Market Building, which was previously held by French dining chain Brasserie Blanc.
“We are sad to tell you that our Opera Terrace brasserie is now closed.
We have had a wonderful three years welcoming our loyal guests but we are now vacating the site to make way for a major redevelopment,” said the business.
The Opera Terrace sits atop the Market Building and comprises a 9,000 sq ft space, inclusive of a balcony from which guests can appreciate the view of the London landmark. A renovation is set to create a bold and contemporary design.
Shimon Bokovza, managing partner and CEO of Samba Brands Management, said: The energy of Covent Garden and its international appeal make it a natural fit for Sushisambas second London location.
“We look forward to unveiling our cutting-edge plans and are honoured to join the growing list of pedigree brands that make up Covent Gardens iconic estate.
Read more about living the Business Class lifestyle:
- Unleash inner superhero with marine tech firms 1,400 underwater jet pack
- Apple Watch more desirable than Rolex on 2016 list of worlds top luxury brands
- Got a spare 100,000″ Range Rover offers the most luxurious road trip on Earth
In addition to Sushisamba, Covent Garden will also become home to Gregory Marchands Parisian restaurant Frenchie and gourmet tea emporium Mariage Frres in the coming months.
Sarah-Jane Curtis, director of Capco Covent Garden, commented: “Our strategy at Covent Garden is focused on providing a world-class retail and dining environment for our visitors.
Covent Gardens Opera Terrace is a premier location and a prominent dining pitch in London; we are delighted that Sushisamba will bring its creative blend of Japanese, Brazilian and Peruvian cuisine to the estate.
If you prefer your dining experiences to be more eccentric, you should try Humpit the business serving hummus and pitta with a side of condoms.