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Sushisamba to join Covent Garden’s “pedigree brands” with new branch

4 min read

02 February 2016

Former deputy editor

High-end fusion restaurant Sushisamba will bolster its global catalogue of restaurants with a new branch that will open in London’s Covent Garden, where it will join a “growing list of pedigree brands”.

Covent Garden was named among the most expensive shopping streets in the world in 2015. In fact, the location experienced the second-highest rental growth in EMEA, coming in ahead of Milan and Rome.

That should give you an idea of the clientele Sushisamba is marketing itself towards. Indeed, its first London venue is situated on banking district Bishopsgate, making the brand ideal for business types and lovers of a luxury lifestyle.

The restaurant brand, which blurs the lines between cuisine found in Japan, Peru and Brazil, will add the Covent Garden venue to existing branches that can be found in London’s Heron Tower, New York, Las Vegas and Miami.

The deal was forged between Capital & Counties Properties (Capco) and Sushisamba’s parent company Samba Brands Management, which also owns Duck & Waffle, Sugarcane Raw Bar Grill and Italian restaurant Bocce.

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Set to open in early 2017, the new Sushisamba restaurant will occupy Covent Garden’s Opera Terrace in the Market Building, which was previously held by French dining chain Brasserie Blanc.

“We are sad to tell you that our Opera Terrace brasserie is now closed.
We have had a wonderful three years welcoming our loyal guests but we are now vacating the site to make way for a major redevelopment,” said the business.

The Opera Terrace sits atop the Market Building and comprises a 9,000 sq ft space, inclusive of a balcony from which guests can appreciate the view of the London landmark. A renovation is set to create a “bold and contemporary” design.

Shimon Bokovza, managing partner and CEO of Samba Brands Management, said: “The energy of Covent Garden and its international appeal make it a natural fit for Sushisamba’s second London location.

“We look forward to unveiling our cutting-edge plans and are honoured to join the growing list of pedigree brands that make up Covent Garden’s iconic estate.”

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In addition to Sushisamba, Covent Garden will also become home to Gregory Marchand’s Parisian restaurant Frenchie and gourmet tea emporium Mariage Frères in the coming months.

Sarah-Jane Curtis, director of Capco Covent Garden, commented: “Our strategy at Covent Garden is focused on providing a world-class retail and dining environment for our visitors.

“Covent Garden’s Opera Terrace is a premier location and a prominent dining pitch in London; we are delighted that Sushisamba will bring its creative blend of Japanese, Brazilian and Peruvian cuisine to the estate.”

If you prefer your dining experiences to be more eccentric, you should try Humpit – the business serving hummus and pitta with a side of condoms.

Image: Shutterstock