Every business has its ups and downs. Often it can be a fine line between success and failure, based on an instinct of when to have the courage of your convictions and when to listen to the market and make fundamental changes to the business. This instinct is rare. Most entrepreneurs are pretty good at having the courage of their convictions but only the exceptional ones balance this with a finger on the pulse of the market and willingness to adapt their model to best fit the ever changing landscape.
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In SwiftKey’s case they moved from a paid app to freemium, despite being the most successful paid app on Android, which resulted in a dramatic increase in the number of users, whilst still maintaining their position as best in class against a backdrop of competing industry giants.The fact that SwiftKey remain market leaders and are now embedded in over 300m devices worldwide is a truly extraordinary achievement. Looking back over the last few years, working with SwiftKey has been a genuine privilege. I have no doubt that Ben and Jon will inspire others to set up their own businesses, both those who’ve worked with the company and those who haven’t. The SwiftKey story has demonstrated once again that London and the UK can create businesses and products with genuine global reach and success. SwiftKey are truly a British tech company to be proud of.
Hoping your business will achieve similar success? You could be in luck. It turns out that six world-famous tech leaders can be found within UK workers.Jo Oliver is investment director at Octopus Ventures and a board member at SwiftKey
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