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SwiftKey’s new business model

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Its smartphone predictive text software will be released free to all Android users, shedding its previous $3.99 pricetag.

SwiftKey Keyboard replaces a mobile device’s keyboard with one that understands language and learns your personal writing style.

These insights improve typing with more accurate autocorrect, prediction of your next word and other innovations like SwiftKey Flow, which lets you type faster by sliding your finger across the screen.

The app launched in 2010 to critical acclaim, and is one of the world’s best-selling Android applications, spending more days at number one on Google Play than any other paid app.

SwiftKey co-founder and CEO Jon Reynolds said: “This is the start of an incredibly exciting phase for us as a business. We have made the decision to go free to better enable everyone, everywhere, to use SwiftKey’s market-leading technology without payment being a barrier. We’re focused not only on reaching more users with our powerful technology, but on building great content and features to engage them.”

The decision is part of a trend among app developers towards “freemium” models, where the basic app is provided for free, funded by in-app downloadable content such as custom themes.

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