The body responsible for writing the UK’s advertising rules, the Committee of Advertising Practice (CAP), has published a consultation on a proposed rule to prohibit the use of harmful gender stereotypes.
James Roles, sales and marketing director at Five by Five, examines the lessons from David Bernstein’s iconic Risk and Responsibility discussion, largely emphasising why modern day marketers need to take risks.
Internet giant Google has rolled out a new feature on its web browser, which will automatically block the likes of pop-up ads. First announced in 2017, Chrome’s VP of product management, Rahul Roy-Chowdry, said it was time someone eradicated “annoying online adverts.”
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The world’s biggest advertising companies are struggling. Falling share prices for giants like WPP, Publicis, Omnicom and Interpublic Group were the story towards the end of 2017.
Mungo Park is in the business of helping clients use content effectively, but was recently dismayed at pageviews being favoured over actual engagement.
Home broadband has steadily been rising on our list of priorities as employers and staff embrace remote working. However, many have become wary of their chosen provider.
Full transparency is key to in-game advertising success. And having mobile gaming as part of your media plan from the start is just as crucial.
Research from the Advertising Standards Authority unveiled that consumers were being misled by broadband speed claims, so alongside the Committee of Advertising Practice it called for providers to demonstrate speeds referred to in marketing campaigns.
It seems Instagram marketing services can do no wrong, as its advertiser base has doubled to reach a new milestone of two million active users.
For many people, seeing mobile advertising on fleet vehicles around town is the first interaction they will have with a business, and as we all know, first impressions count.
Growing up in the UK, iconic adverts were limited to television and print. The age of digital advertising is ever-present today, yet the images and messages conveyed in those adverts are still alive, stored as memories that make an appearance whenever prompted.
The world has changed so much, adding mobile, social, and digital channels to the mix. The old school vision of an agency just doesn’t work any more.
