How do you engage with consumers that reportedly smiling less and are a lot more distracted? Here’s a look at what the new normal is for brand advertisers today.
The rise of the Internet of Things driven consumer products are completely transforming branding and could erase advertising as we know it.
If you’re confused as to the difference between marketing and advertising, then you’re not alone. Here we explain the difference between advertising and marketing – and why you need both to drive brand awareness.
The body responsible for writing the UK’s advertising rules, the Committee of Advertising Practice (CAP), has published a consultation on a proposed rule to prohibit the use of harmful gender stereotypes.
James Roles, sales and marketing director at Five by Five, examines the lessons from David Bernstein’s iconic Risk and Responsibility discussion, largely emphasising why modern day marketers need to take risks.
Internet giant Google has rolled out a new feature on its web browser, which will automatically block the likes of pop-up ads. First announced in 2017, Chrome’s VP of product management, Rahul Roy-Chowdry, said it was time someone eradicated “annoying online adverts.”
The world’s biggest advertising companies are struggling. Falling share prices for giants like WPP, Publicis, Omnicom and Interpublic Group were the story towards the end of 2017.
Mungo Park is in the business of helping clients use content effectively, but was recently dismayed at pageviews being favoured over actual engagement.
Home broadband has steadily been rising on our list of priorities as employers and staff embrace remote working. However, many have become wary of their chosen provider.
Full transparency is key to in-game advertising success. And having mobile gaming as part of your media plan from the start is just as crucial.
Research from the Advertising Standards Authority unveiled that consumers were being misled by broadband speed claims, so alongside the Committee of Advertising Practice it called for providers to demonstrate speeds referred to in marketing campaigns.
It seems Instagram marketing services can do no wrong, as its advertiser base has doubled to reach a new milestone of two million active users.