For many people, seeing mobile advertising on fleet vehicles around town is the first interaction they will have with a business, and as we all know, first impressions count.
Growing up in the UK, iconic adverts were limited to television and print. The age of digital advertising is ever-present today, yet the images and messages conveyed in those adverts are still alive, stored as memories that make an appearance whenever prompted.
The world has changed so much, adding mobile, social, and digital channels to the mix. The old school vision of an agency just doesn’t work any more.
Earlier this month ASA introduced new guidelines to try and help brands address the issue of gender stereotyping in advertising. Jamie Williams, account partner at isobel, gives opinion on the matter.
Putting the progress of Bulletproof down to tenacity and hustle, Gush Mundae and Jonny Stewart explain how they put their fast-growing agency on the map.
Advertising and marketing provide your business with access to a much larger pool of customers, but when is the right time to engage a media agency?
The number of Instagram advertisers has grown from 500,000 in September 2016 to more than one million, the image-based social media platform has revealed.
Since the dawn of the internet age, businesses have faced the constant challenge of incorporating the world’s ever-evolving tech trends into their daily operations.
Funny advertising campaigns often seem to be the most memorable. So with the help of Exporta we unveil marketing stunts that garnered wide-spread attraction – even if it was for the wrong reasons.
Business leaders with experience of London Underground advertising share their advice – touching on messaging, price and why it’s possible to measure ROI.
As one of the most engaged and influential audiences out there, Exterion Media reveals why London Underground commuters are great targets for new brands.
Timothy Armoo has a world domination mission for his Snapchat-based advertising business Fanbytes, which the 21-year-old serial entrepreneur and computer scientist will achieve by fending off the competition – “old people”.