While often considered a dark and mysterious place, the online world is an area which can produce tremendous returns for young and ambitious companies – it just pays to know what is working these days.
You’ve built a solid foundation for your business which has attracted a number of clients through your contacts and word of mouth, thanks to your good work. But where next? How long can the flow of new business last without some calculated investment in marketing?
For an industry that always proclaims its delighted adoption of the new and innovative, marketing is actually filled with inertia. Businesses are notorious for sticking with tried and trusted methods of customer communication no matter what.
From social media advertising through to paid-for search ads, digital advertising is evolving to empower businesses to tell stories in more relevant ways.
The number of brands advertising in game titles has increased. However, we took a look at the potential risk it poses if a brand doesn't take careful consideration of where and in what it chooses to advertise.
The Metropolitan Transportation Authority (MTA) has removed a set of ads featuring Nazi and Imperial Japanese insignia from New York City subway cars after a campaign prompted criticism on social media and the state governor asked the agency to remove the displays.
As millions of people head out to restaurants or order a takeaway this weekend, how many will be looking forward to tucking into a delicious plate of insects?
As TV broadcasters unveil Christmas schedules over the next few weeks, advertisers will be poring over the programming – deciding when and where to buy airtime.
Social media platform Twitter announced it added just 4m new monthly users in its most recent quarter – which sent its stock tumbling. Determined to get the lines on the graph pointing skyward instead of near-flatlining, the company is rolling out a bunch of TV adverts – the first of which has been confusing to say the least.
Business secretary Sajid Javid has announced tough plans to crack down on firms who recruit solely from overseas without advertising in the UK – or even in the English language.
To provide you with the inside scoop on what Facebook is planning in the way of business services, we took a trip to the social media company’s London base to speak with SMB director for EMEA Ciaran Quilty about Pages, advertising and the exploding medium of video.