Here are the six steps you need to follow if you want to launch an international ad campaign that delivers great results.
Businesses spend millions of pounds on TV advertising to capture new consumers. Here are some of the most memorable.
Real Business looks at the companies expected to benefit most from this autumn's rugby extravaganza.
If your website runs on advertising, here is how you can optimise ad sales most effectively.
Mobile payments service iZettle has expanded its support of small business owners significantly, from the creation of a new lending division to now launch a “15 Seconds of Fame” campaign that will provide entrepreneurs with exposure on TV.
With over one billion people now viewing Facebook “Pages” every month, the social media platform has updated its offering to help businesses “build mobile presence” and interact with customers with greater ease.
Space may be seen by many as the final frontier, but advertisers have been leveraging its influence for decades. We took a look at some of the brands that participated in the "space race".
We've pulled together ten eyebrow-raising ads that stirred up significant controversy for one reason or another – from the bizarre and downright hilarious, to those that changed public perception.
For any SMEs looking at how sponsorships or innovative branding exercises can boost sales, we’ve pulled together five cases of when that marketing money was probably better left in the bank.
Sexual health brand Durex went against everything it represents – namely, pregnancy prevention – in an apology letter, which encouraged its customers to “forgo contraceptive products” and get down to business.
Researchers at the London School of Marketing (LSM) have revealed the top sporting superstars with the most influence when it comes to marketing. We took a look at some of their best stunts – as well as the mistakes they made along the way.
Beacon technology on buses will enable advertisers to push targeted offers and content to commuters as they travel around London.