Will.i.am joined a panel of media and advertisement leaders at the Cannes Lions to discuss the future of the creative industries. He urged the advertising industry to start “adding value to communities”.
A technology startup founded in 2011 has closed a Series B funding round, backed by venture capital firms Panoramic Growth Equity and Smedvig Capital.
Marketing and advertising firm CHI & Partners has had to adapt to digital since its initial launch in 2001, which it claims has helped it become a sophisticated kind of agency.
An international survey has said news organisations need to become “more inventive” in an attempt to overhaul a decline in traditional revenue sources.
If you’re a brand that relies on TV to reach your audiences, you might be worried as cost and distractions can be factors impacting the reach. However, big brands and SMEs alike have a new opportunity to engage their audiences with native advertising.
Having listed his price comparison website on the London Stock Exchange (LSE) in 2007, Moneysupermarket’s Simon Nixon has continued with the disposal of his shares by selling a 3.7 per cent stake in the company.
In this age, smart companies understand that brand is no longer for under control for them to define. For decades, marketers have worked on what message they would give their target audience but the audience has left the building.
Marketing communications entrepreneur Marc Cave is after a government that has the "cojones" to get tough on global firms that dodge taxes, and is the latest to give his thoughts in our "I'm voting as…" feature series.
Facebook has announced that it is organising another series of small business meet ups in the US, which will take place during the summer and autumn of 2015.
Brand chief Gareth Helm has left MoneySupermarket to become Zoopla’s first ever marketing director – an appointment made after Zoopla lost market share to rival sites OntheMarket and Rightmove earlier in 2015.
Look, up in the sky! It's not a bird, it's not a plane, and it's most definitely not Superman! It's R2-D2.
Alison Gamble, head of marketing at Taylor Vinters, and Robin Bryant, managing director of Mobas, explore some of the new and exciting marketing methods employed by the legal sector.