On 22 February 2016 Google finalised its roll-out of the permanent removal of all right hand side text ads across Search Engine Results Pages [SERPs] worldwide. Climb Online director Mark Wright unveils the changes that followed this update.
Kayleigh Conway, digital marketing executive at Receptional, discusses how leaders can use digital tools and platforms to measure the success of their offline campaigns.
In the past, digital marketing has always been a split landscape – between the direct response and sales driven nature of PPC ads and the branding and customer awareness focus of Display advertising.
Pay-per-click ad campaigns can be an easy and effective way to get your business noticed.