Real Business curates a selection of the best affiliate marketing books every SME should read and why.
With so much time, money and effort spent on the daily running of the business, marketing can often be the first thing SME owners forego.
Optimus Performance Marketing research has revealed that more than half of professional affiliate marketers are self-taught in the practices of the industry.
The top priorities for business growth and expansion amongst small to medium sized business in the UK have been unveiled in a new study; with diversifying, moving into international territories and investing in affiliate marketing outlined as the most likely methods to be deployed to help develop companies further.
A good affiliate programme can be the making of a retailer, but get it wrong and you risk damaging your relationship with the affiliates.
An easy to follow guide in order to help relevant business owners discover potential advantages of investing in an affiliate marketing programme.