The body responsible for writing the UK’s advertising rules, the Committee of Advertising Practice (CAP), has published a consultation on a proposed rule to prohibit the use of harmful gender stereotypes.
Discount Displays has brought to light the fact that controversial UK TV adverts could benefit businesses, if they’re done in a more tasteful manner.
Research from the Advertising Standards Authority unveiled that consumers were being misled by broadband speed claims, so alongside the Committee of Advertising Practice it called for providers to demonstrate speeds referred to in marketing campaigns.
Earlier this month ASA introduced new guidelines to try and help brands address the issue of gender stereotyping in advertising. Jamie Williams, account partner at isobel, gives opinion on the matter.
Recently it was reported that a quarter of UK businesses don’t have adequate broadband. This is despite the government’s target of “superfast” connectivity for 95 per cent of Internet users by December 2017.
The Advertising Standards Authority has announced rules forcing broadband firms to quit false advertising.
The nation’s broadband issues have transcended into the marketing space, with research suggesting two thirds of Brits are being misled by advertising – and experts are now comparing it to the horse meat scandal.