Your audience is vital to your business and they must always be at the forefront of your mind when making key decisions, explains Real Business writer Jessica Foreman.
Who doesn’t love a good dinner party? Amazing atmosphere, interesting people, sparkling wit and sumptuous food…Mmm… are all likely to lead to a memorable evening. But did you know its preparation is akin to that needed for a great speech?
As one of the most engaged and influential audiences out there, Exterion Media reveals why London Underground commuters are great targets for new brands.
To grow your businesses, you’ll need to find new ways of connecting with potential customers online. Find out how you can here.
It’s always interesting to see how startup bosses approach getting their app or site in front of punters.
As TV broadcasters unveil Christmas schedules over the next few weeks, advertisers will be poring over the programming – deciding when and where to buy airtime.
Successfully selling online is the dream situation for many businesses in the modern marketplace. To build an always-on, 24/7 shop window that automatically brings in leads and makes sales can do amazing things for a company’s growth. But as I’m sure you appreciate – it isn’t as easy as that.
It's polling day and calling who the winner in the general election is still an uncertainty. But the build-up till now has created some good discussion points and insights worth weaving into your marketing plan.
Soon we will all be hoovered up into the maelstrom on the general election – the campaigning, the debates (possibly), the knock on the doors by men in tweed jackets with impossibly large rosettes (probable) and the almost daily run of speeches, speeches, speeches.
You are hosting a fundraiser for rebuilding the city opera house but you’ve been posting advertisements around dive bars and in local indie music publications. Very few people attended and the ones who did, left after realizing it was a fundraiser and not an opera house themed party.
You’ve done your prep and you think your message is ‘pitch perfect’ – but how do you deliver it so that you ‘wow’ your audience?