You’re chugging happily along, building your business, and then it happens. Someone publishes a derisive article or a scathing review, makes an insulting comment or a damaging statement about your business for the world to see?and worse, for your customers and target market to see.
In the 4th century BC Aristotle wrote in his book ?Rhetoric? that a persuasive speech is supported by three pillars; Ethos – being credible and of good character. Logos – being logical and factual and Pathos – having emotional appeal. Each pillar is important because people are rarely persuaded by just one of them. Incorporate all three and you will greatly enhance the chances of the audience being convinced by what you say.
Why are so many marketers failing to take advantage of industry innovations such as using smart attribution models?
Further Digital Marketing’s Tabby Farrar spills the magic beans on creating an engaging brand voice and understanding who your customer is.
Your audience is vital to your business and they must always be at the forefront of your mind when making key decisions, explains Real Business writer Jessica Foreman.?
Who doesn?t love a good dinner party? Amazing atmosphere, interesting people, sparkling wit and sumptuous food?Mmm? are all likely to lead to a memorable evening. But did you know its preparation is akin to that needed for a great speech?
As one of the most engaged and influential audiences out there, Exterion Media reveals why London Underground commuters are great targets for new brands.
It’s always interesting to see how startup bosses approach getting their app or site in front of punters.
For businesses wanting to make more out of social media channels such as Twitter or YouTube, whether it's for customer acquisition or communication, we've tapped up the expertise of award-winning blogger and YouTuber Grace Victory
As TV broadcasters unveil Christmas schedules over the next few weeks, advertisers will be poring over the programming – deciding when and where to buy airtime.
Successfully selling online is the dream situation for many businesses in the modern marketplace. To build an always-on, 24/7 shop window that automatically brings in leads and makes sales can do amazing things for a company’s growth. But as I’m sure you appreciate – it isn’t as easy as that.
