To cut through the noise, especially online, brands have to be more authentic than ever. But don’t just reserve this for the sentimentality of the Christmas period!
Seed Tribe’s Olivia Sibony opens up about life after selling Grub Club and why impact entrepreneurs can’t change the world unless they’re financially sustainable.
As products gain depth and promise more benefits, greater claims are made from manufacturers and retailers. People, of course, want to be informed so as to make the best choices. But in whom will they place their trust? That’s where consumer-generated content comes in.
It is widely accepted that employee engagement is critical in winning the war for talent, but less is spoken about how it helps develop leads and generate new business.
As any chief executive will know, when taking over the helm of a company it’s important to first identify the most powerful lever of competitive advantage at your disposal. From my experience, this is always the culture of a company’s people – and it can act as a powerful business accelerator.
Following a recent report analysing some 7m Amazon product reviews, which revealed extensive bias in incentivised reviews, the industry has come under pressure to re-evaluate the customer feedback process.
There's one question everyone seems determined to answer these days: “Why are company values so important?” The answer most shouted about suggests they are the proverbial keys to the cultural kingdom.
According to the Cohn & Wolfe 'Authentic Brands' report, UK consumers are the most sceptical in the world. For British brands, this may mean working a little harder to attract customers than their counterparts in different countries.
blur Group CEO Philip Letts explains the importance of being authentic in business, and how you can stay true to yourself.