For many people, seeing mobile advertising on fleet vehicles around town is the first interaction they will have with a business, and as we all know, first impressions count.
Funny advertising campaigns often seem to be the most memorable. So with the help of Exporta we unveil marketing stunts that garnered wide-spread attraction ? even if it was for the wrong reasons.
Danish brewer Carlsberg has taken its marketing efforts to new heights by installing a billboard that includes a physical beer tap, building on its "If Carlsberg did" tagline.
With so much focus on online, content and TV marketing, many businesses have started to disregard the billboard's natural influence. But done in the right way, it surely packs a powerful punch!