An online encounter between a blogger and a hotelier has gone global and it?s left people divided over who?s right and who?s wrong.
Video is a must-have for marketing content as it?s easy to engage with, retains visitors and benefits your site?s SEO. However, one video on the homepage does not make a video content plan.
When it comes to content marketing, this entrepreneur has got the strategy sewn up, and his “reverse-engineered” approach rapidly made him a millionaire.
As a growing business your strengths lie in whatever your company is about, whether it?s selling handmade cards, offering a counselling service, or walking dogs. Whatever the sector, here are six must-know content marketing tips.
The mummy blogger community has grown significantly over the years and now it’s time for the rise of the “mummy vlogger,” according to Netmums co-founder Siobhan Freegard, who has sealed a £2m investment for video blog Channel Mum.
It's day three of the Sage Summit, and Hollywood actresses Gwyneth Paltrow and Zooey Deschanel have flown into Chicago to discuss making the switch from Tinseltown to trade with respective businesses Goop and HelloGiggles.
From binge-watching classic TV shows to sitting on the edge of our seats for the latest episode of Orange is the New Black, Netflix has us hooked. The platform is consistently at the top of its game when it comes to producing engaging content.
The average bride will spend £301 on beauty for their wedding, according to Brides magazine, and some will spend even more. That’s because, when it comes to a bride on her wedding day, nothing short of perfection is acceptable – a lesson that can be adapted for customer service across sectors.
For small, medium and early stage-businesses brand loyalty is a highly valued commodity – it takes time to earn but can be lost very quickly. Whilst large, established brands can afford the occasional blip in customer service, smaller brands are more exposed and have little room for error.
Mobile World Congress has started, and mobile messaging services provider Acision has introduced a new service for businesses which will allow them to reach employees in real-time through digital interactive communications and training.
“Once upon a time…” It’s one of the most familiar phrases in the English language. From our earliest years we’re told stories and anthropologists have never found a culture or a civilisation that didn’t tell stories. There’s even evidence now to suggest that our brains are hardwired to understand the world by story.
‘Embarrassment regarding editorial content’, and ‘fear of revealing too much’ emerged were the most common reasons behind secret bloggers keeping their sites private, reveals Optimus.