Real Business asked PRs to unveil what they thought were the biggest PR disasters. We came away with a list spanning Asda, United Airlines and even the Queen.
Ice cream chain Ben & Jerry’s won’t serve two scoops of the same flavour in Australia until same-sex marriage is made legal. Creative moves such as this has garnered the company a fabulous reputation for doing good.
Reputation can make or break a company. Managing it among a connected public is more about convincing than telling, explains Matthew Maxwell.