You’re chugging happily along, building your business, and then it happens. Someone publishes a derisive article or a scathing review, makes an insulting comment or a damaging statement about your business for the world to see?and worse, for your customers and target market to see.
MyLegalAdviser’s Alex Boothman explains why the legal industry needs to go digital ? or go home.
Criticism of Uber’s redesign has been widespread, but most has focused purely on the superficial elements: people don’t like the image, it’s not clear, and the different versions for different countries are confusing etc. But that’s not the main issue.
Martin Winterkorn, the former CEO at Volkswagen (VW), probably read some of the same books about ENRON we all did and said “well, it couldn’t happen here.” The problem is you don’t have to set out to break the laws to fall foul of both the law and public opinion.
Names are precious, but sometimes business have to change them for expansion, marketing or legal reasons.
When a crisis hits businesses, both large and small must move quickly to defend brands – rather than hoping it will blow over and not bring about a negative public perception.
Snack subscription service EarlyBird is returning to Crowdcube to help its business take flight, so Real Business quizzed co-founder Oliver Pugh on progress to date.
The latest marketing stunt from Airbnb has seemingly taken inspiration from either the Wizard of Oz or Disney's Up, as a fully-functional floating house has been placed on the River Thames.
In this age, smart companies understand that brand is no longer for under control for them to define. For decades, marketers have worked on what message they would give their target audience but the audience has left the building.
Joss Davidge, director of the unexpected at live brand experience agency Because, explains why entrepreneurs and business leaders shouldn't necessarily be worried when an unexpected fork appears on the company's roadmap.
Webinars are great ways to conduct conferences, collaborate, and are ideal for training purposes – but what are the specific business wins from using webinar? Richard Forsyth explores why webinars have become an attractive proposition for growth.
The importance of your brand being perceived as environmentally responsible is nothing new and you may even find yourself wondering how much it will actually help your business – are people really more likely to buy your products/services if they think your brand is environmentally friendly?