Brand Awareness

How to turn bad press about your business into something good
5 Min Read
By Alison Shadrack
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Here’s why UK law firms are 10 years behind
6 Min Read
By Staff writer
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The danger of design for design’s sake: Brands should avoid Uber approach to redesign
5 Min Read
By Lee Rolston
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Three crucial lessons that brands can learn from the Volkswagen debacle
6 Min Read
By Nigel Dessau
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Meet the firms that ditched old names for new ones – and the challenges each faced
7 Min Read
By David Craik
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British Airways and LinkedIn row law firm demonstrate the need to react and protect the brand
6 Min Read
By David Craik
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EarlyBird takes on Graze with a “festival in a box” that is hitting the right notes
9 Min Read
By David Craik
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Airbnb drives UK awareness by inviting Brits to stay at floating house on River Thames
3 Min Read
By Zen Terrelonge
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Live or die? Why brand identity will decide a company’s fate
3 Min Read
By Myles Ritson
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3 reasons why unpredictability is good for business
5 Min Read
By Joss Davidge
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5 ways to boost your business with webinars
3 Min Read
By Richard Forsyth
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Is green brand perception worth the effort?
6 Min Read
By Rachel Hemsley
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