Brand Building

How to use YouTube for brand building
7 Min Read
By Uday Tank
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Beware consistent errors made by Apprentice candidates when building a brand
4 Min Read
By Mark Wright
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How to build a brand without a Branson in the business
8 Min Read
By Staff writer
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The frozen yogurt producer that’s cooler than cool
7 Min Read
By Simon Brooke
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How “human brand” Donald Trump can win the presidency
4 Min Read
By David Craik
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Meet the firms that ditched old names for new ones – and the challenges each faced
7 Min Read
By David Craik
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SMEs get chance to be the poster boys and girls of the future
2 Min Read
By David Craik
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Lessons to be learnt from the mismanagement of the FIFA scandal
8 Min Read
By Shané Schutte
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Blazing a trail: The urban cycling security entrepreneurs
7 Min Read
By Hunter Ruthven
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How Hilltop Honey built a brand around bees
9 Min Read
By Chris Goodfellow
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How to build a global brand
2 Min Read
By Rebecca Burn-Callander
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