Content expert, Uday Tank gives details on how to use YouTube to help you build your own brand.
A massive part of building a business is building a brand and a culture – think Starbucks, Nike and Cadbury.
What can be done to build a brand if your business lacks the presence of Richard Branson, Jeff Bezos or Elon Musk on centre stage?
Temperatures might be falling, but frozen desserts are increasingly becoming a year round favourite among consumers with frozen yogurt a particularly strong new entrant into the market.
By utilising his huge brand qualities Donald Trump could persuade Americans to make him president.
Names are precious, but sometimes business have to change them for expansion, marketing or legal reasons.
Crowdfunder and advertising group JCDecaux are teaming up to help startups market brands more effectively.
FIFA's foray into misconduct is proof that a brand can survive a constant hit to its reputation. But with the noise being geared towards the mismanagement of the aftermath, Real Business asked branding experts how to weather the storm after taking such a hit.
When Ben Smith and John Abrahams launched a homemade video on YouTube some four years ago they had no idea how quickly their product would go from rough prototype to being stocked by some of the biggest names in cycling.
Using mentor networks, bank overdrafts and local council grants, Scott Davies has developed a honey-based business that has got the market buzzing.
How did Steve Leach, founder of digital marketing agency Big Mouth Media, create a £70m-turnover media empire? Here’s the skinny straight from the Big Mouth, himself.