Creating lifetime customers with artificial intelligence
The way businesses interact with customers has drastically changed in the last decade, due to the rise of mobile and other technologies.
Marketing strategies are failing to realise brand loyalty is being seriously tested
Jan Cavelle has a look at modern-day marketing strategies and argues that data-driven decisions are crucial when targeting Millennials and Generation Z.
Offering free WiFi can make you a big hit – and help you mine big data
Free WiFi gives your customers a reason to linger. Andrew Gibson, senior manager at Virgin Media Business explains this and other surprising benefits.
Complacency could cause catastrophe as brand loyalty comes in four different forms
It’s fair to say that brand loyalty is the holy grail that businesses strive for, with the hope they will be able to woo customers and live happily ever after. However, it’s not as simple as that – it turns out there are four types of brand loyalty, which means there is no room for complacency.
Implementing a successful CRM strategy
Delivering the right message, at the right time, using the right method, has never been more important, and businesses are utilising customer relationship management (CRM) as a result.
Getting your website right: A path to brand loyalty for small businesses
For small, medium and early stage-businesses brand loyalty is a highly valued commodity – it takes time to earn but can be lost very quickly. Whilst large, established brands can afford the occasional blip in customer service, smaller brands are more exposed and have little room for error.
How businesses can win with gamification
Although “gamification” was defined less than 20 years ago and began picking up steam only in the past five, it has seen massive adoption among the business community.
Tesco Brand Guarantee scheme to immediately match rivals’ prices at tills
UK's largest supermarket Tesco has launched a new brand guarantee programme to match the price of its rivals, calling out Sainsbury's, Asda and Morrisons as it plans to reduce customers' bills at tills if products can be found cheaper elsewhere.
Consumers more likely to share information with brands they trust
In order to persuade consumers to part with sensitive information, brands must build trust, act sensitively with the information that consumers have shared, and treat each customer as an individual.
Brand loyalty: It needs to start from within
Before you work to develop customer retention strategies and campaigns, you must evaluate the existing morale within the company, writes Richard Close.