Here are some top tips to ensure you don’t damage your business reputation due to poor driving for work policies.
Whilst big corporate CEOs have billions of pounds at their disposal, they still make mistakes when it comes to brand reputation. SME bosses can learn from their lessons.
Taxi apps are becoming increasingly commonplace, but so too are the problems that surround the operational strategies of the businesses.
A British company, the BBC has unveiled, changed the name of one of its games – Eco Action Trumps – after children started assuming it was related to Donald Trump, president-elect of the US.
A digitally enabled global market, better access to funding and increased support for entrepreneurs is good news for growing businesses. But the reality of expanding to new places can also be littered with hidden challenges.
With advice from HubSpot’s Brian Halligan, I’ve covered the essential steps to cultivating strong relationships with employees, customers and candidates, unlocking the the power of internal brand culture.
Young Chinese consumers view brands very differently to their peers in the West. Sophie Lord, Landor’s executive director of strategy, discusses the implications for global brands.
Dennis Fois, CEO of customer engagement specialists Rant & Rave, discusses how emotion is the next level for customer experience.
While on one side a business can’t really claim to have made it unless someone out there has created a gag Twitter account to poke fun at said named company, there is a danger that these channels can do serious damage to a brand.
British consumers and influencers including SB.TV founder Jamal Edwards and British Fashion Council boss Caroline Rush were tasked with donning their thinking caps to decide the 20 coolest brands in the UK – meet the companies approaching sub-zero temperatures.
The impact of social media in the workplace – in particular Twitter – has been in the news again this month when Tim Roberts ruffled a few feathers in the theatre world. Emma Hamnett, employment law partner at Clarke Willmott, discusses the importance of a robust social media policy.