Don’t risk your business reputation over poor driving for work policies
Here are some top tips to ensure you don’t damage your business reputation due to poor driving for work policies.
What SMEs can learn from the brand reputation wins of industry giants
Whilst big corporate CEOs have billions of pounds at their disposal, they still make mistakes when it comes to brand reputation. SME bosses can learn from their lessons.
It’s time for taxi apps to grow up and rethink performance strategies
Taxi apps are becoming increasingly commonplace, but so too are the problems that surround the operational strategies of the businesses.
Guess which word one UK firm dropped to save reputation of Eco Action Trumps game?
A British company, the BBC has unveiled, changed the name of one of its games – Eco Action Trumps – after children started assuming it was related to Donald Trump, president-elect of the US.
What’s your firm’s internal culture like? It could make or break your brand
With advice from HubSpot’s Brian Halligan, I’ve covered the essential steps to cultivating strong relationships with employees, customers and candidates, unlocking the the power of internal brand culture.
Introducing the new Chinese consumer – patriotic, independent and even a little rebellious
Young Chinese consumers view brands very differently to their peers in the West. Sophie Lord, Landor’s executive director of strategy, discusses the implications for global brands.
The age of emotion: The biggest customer experience opportunity
Dennis Fois, CEO of customer engagement specialists Rant & Rave, discusses how emotion is the next level for customer experience.
The dangers of parody Twitter accounts to brand reputation
While on one side a business can’t really claim to have made it unless someone out there has created a gag Twitter account to poke fun at said named company, there is a danger that these channels can do serious damage to a brand.
Revealed: The 20 coolest brands in the UK
British consumers and influencers including SB.TV founder Jamal Edwards and British Fashion Council boss Caroline Rush were tasked with donning their thinking caps to decide the 20 coolest brands in the UK – meet the companies approaching sub-zero temperatures.
To tweet or not to tweet – what you can learn about social media from Benedict Cumberbatch row
The impact of social media in the workplace – in particular Twitter – has been in the news again this month when Tim Roberts ruffled a few feathers in the theatre world. Emma Hamnett, employment law partner at Clarke Willmott, discusses the importance of a robust social media policy.