PR is not simply about sound bites, column inches, tweets, posts, and shares – it’s about delivering the business plan. So far, many businesses seek PR advice but fail to take it seriously, and as such, only shallow project implementations are delivered with limited success. It’s about time that businesses revise their approach and attitude towards PR agencies, here’s how they can aid your business in ways you didn’t think were possible.
It’s natural for a business owner to feel defensive if someone attacks them through online complaints – but it’s important to protect an online reputation if you want to scale up.
Older and larger businesses have the benefit of a long-standing reputation, and a back catalogue of work to point to as evidence of the quality of work produced – but how can a smaller business build a stable brand image?
In two short years Junkyard Golf has gone from a booze-induced experiment to a business forecasting revenues of £12m next year – quite a ride for a company which has its origins in reusing rubbish.
Almost a century after launch, 1925-launched heritage brand Champneys is massaged with £10m of investment a year. Not bad, considering owner Stephen Purdew admitted business plans didn’t exist when he embarked on his hospitality journey.
His is a business located in a very competitive market, but Mike France has some useful advice on thinking different for those in a similar situation.
Boom Cycle was first on the spinning scene in 2011, but now faces intense competition. Here’s how it plans to use a £2.1m investment to dominate indoor cycling.
After spending time on a new visual look for her business, TaxCalc CEO Tracy Ebdon-Poole got thinking about why brand identity is a daily task.
Advertising and marketing provide your business with access to a much larger pool of customers, but when is the right time to engage a media agency?
As a disruptive technology aiming to help the world learn new dialects, the Tandem language app is now blazing a trail with 1.5m downloads – but it could have all been so different.
In a convenience-driven society, the chatbot is absolutely essential for keeping customers engaged and satisfied with your brand.
In attempting to become the first true lifestyle brand in cycling, Simon Mottram is taking Rapha around the world and posting record revenues in doing so.