Random acts of kindness as a business strategy
As his business grows and its reputation in all channels becomes increasingly important, acts of kindness are foremost in the mind of Steve Byrne.
Rocket your sales with founder selling – make people want to buy from you
If you’re trying to grow your business organically you’ll need to make sales (and lots of them!) to become successful. If you’re a funded firm, you’re likely to need to make even more sales to keep the hungry VCs off your back and provide the return they crave! This will require a healthy dose of founder selling.
Founders Diaries: Introducing Christopher Ward co-founder Mike France
In was while boating down the River Thames in 2004 that Mike France and two others set in motion Christopher Ward, now a contributor to Founders Diaries.
What can your company be best in the world at?
The above question is both as stunning in its simplicity as it is difficult to answer. It is the central concept of the compelling business analysis book "Good to Great" by Jim Collins first published in 2001.
Is social media the best or worst thing to happen to brands?
It’s a nightmare scenario for any company, there’s been a mistake with a customer order and instead of making an enquiry with your customer service team, the customer has taken to their social media accounts in a rage. Within minutes, it’s no longer an isolated incident but a customer frenzy.
What’s your firm’s internal culture like? It could make or break your brand
With advice from HubSpot’s Brian Halligan, I’ve covered the essential steps to cultivating strong relationships with employees, customers and candidates, unlocking the the power of internal brand culture.
Leverage recall challenges to gain positive business outcomes
Most CEO’s live in fear of a recall – the negative connotations for the brand, potential damage to customer relations and logistical, operational and financial impact will generate sleepless nights. But products can go wrong and mistakes do happen, even to some of our best known and most loved brands.
An Anglo-Swedish watch brand using Instagram influencers to grow
Launching in the very same year as social media platform Instagram, Larsson & Jennings has made particularly effective use of it as a medium for marketing and brand building.
I want it now: Marketing in the age of customer obsession
The year 2015 saw the creation and development of a new type of customer. They’re informed, knowledgeable, demanding and thanks to the likes of social media, armed with an open platform to provide honest feedback on their experiences with brands – whether good, bad or ugly.
Six steps to cement the success of your ecommerce website
“Your website is your shop window” is an often-used phrase in online retailing, and one that continues to ring true for the majority of small business owners. No matter what your industry, your website is a fantastic branding tool that – when running smoothly – can have a real impact on business success, helping to attract and maintain customers and stimulating growth as a result.
The benefits of having humour in the workplace
Besides your office probably being in need of a little fun, humour has been found to be a key to success as work.