Can rebranding the healthcare business help save lives?
At best, mainstream healthcare services offer ‘sick care’ rather than better healthcare. Would things change if we looked at them like any other business, and went for a rebrand?
Employers: How well branded are you?
Employers are always trying to snag the best talent possible. But, perhaps it’s time to stop and think about how to come across the best recruitees?
Who do you think you are? Businesses that question and change their motto stand to win big
Revisiting a company motto or philosophy is necessary in an ever-changing world, but it can disrupt people’s sense of “who we are” and should be carefully managed, according to new research. We take a look at the world’s biggest brands, their slogans, and how to manage consumer expectations when executing branding changes.
Philip Morris International’s COO explains its new ‘smoke free’ direction
Jacek Olczak says the company is undergoing its biggest brand mission transition in living memory. Well if a multi-billion dollar global giant can do it – what’s stopping the agiler SME?
Building trust amidst the social backlash with branded communities
Our love affair with traditional social media channels has begun to wane. High-profile news about data misuse, its negative impact on young mental health and the promotion of fake news and fake users mean that the honeymoon period is well and truly over.
Becoming more like Greggs and Moët: Why authenticity is winning on social media in 2019
Social media ad spend is set to increase by 40% (+£1.3bn) by 2020. In short: it’s a pretty big deal. But against this increasingly competitive, over-communicated tidal wave of messaging, what is the guiding North Star for brands to cut through the noise and resonate online?
Is a brand ever unsalvageable? From persecution to commercial popularity, the VW story
Is any brand beyond saving? Not if you take the Volkswagen example. The car producer shook off its Nazi associations by atoning for its dark past and re-building the brand from the ground up via name changes and product acquisitions.
Adapt your branding or die in an era of hyper-sensitivity
As consumers demand moral and social sensitivity, traditional brands could find themselves in trouble competing with millennial darlings.
The comeback king? Leadership lessons SMEs can learn from Microsoft’s mistakes
By employing new perspectives, engaging with past enemies, and leaving old egos at the door, Microsoft has managed a successful rebirth, and SMEs can learn from their past mistakes and evolve too.
Why values are key to business success
Do leaders fully appreciate the importance of having clearly defined business values that are lived and breathed across the organisation? Sadly not!
Brand marketing lessons SMEs can take from Victoria Beckham
London Fashion Week isn’t only for retail brands and those with deep pockets. There are lessons SMEs can take from the fashion festival, regardless of the industry they operate in.
UK business schools must remember the importance of intellectual property
Intellectual property is passed around leadership teams like a hot potato with no one wanting to take ultimate responsibility, despite it being essential. Because of this, Peter Finnie from Gill Jennings & Every believes business schools must do more to integrate IP into the curriculum.