More than 40 per cent of Brits would allow a brand to put their logo, along with the words “sponsored by”, in the bottom corner of their personal profile photos on social media channels, new research has revealed.
Social Chain CEO Steven Bartlet talks about his business journey and offers valuable social marketing advice to small businesses.
Tony Gale, HR solutions expert at Access Group, shares thoughts on how SMEs can learn from corporate giants to develop an employer brand of their own.
Brand design agency Bulletproof was recognised at the Amazon Growing Business Awards last year as the Creative Industries Business of the Year. We found out why.
Running a business as a franchise means every supplier needs to be scalable. Logistics operator World Options explains the franchise business model.
A massive part of building a business is building a brand and a culture – think Starbucks, Nike and Cadbury.
Deciding how your company describes and advertises itself is imperative to gaining new customers – and there are key words that you should take on board to get the job done.
What can be done to build a brand if your business lacks the presence of Richard Branson, Jeff Bezos or Elon Musk on centre stage?
For many people, seeing mobile advertising on fleet vehicles around town is the first interaction they will have with a business, and as we all know, first impressions count.
When we think about premium brands, it can be all too easy to be drawn in by the flashing lights of the city. London, Paris and Milan are hotbeds of the high-end, and buzzwords of bespoke after all.
Royston Guest, a global authority on growing businesses and unlocking people potential, unveils five effective methods sure to boost your personal brand.
When it comes to marketing and advertising, causing offence can damage your reputation past the point of recovery.