Branding

How do you create a logo as popular as Coca-Cola?
Coca-Cola is Britain’s most popular logo – how can businesses use colour psychology to follow in their footsteps?
3 Min Read
By Letitia Booty
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Big and bold: Why Brits find US logos more memorable
Big and bold: Why Brits find US logos more attractive
3 Min Read
By David Craik
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How do you make a name for yourself when your competitor is well established?
The AmeriCamp story: Making a name for your brand when the competition has a head start
9 Min Read
By David Craik
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Over a third of Brits would let brands sponsor their social media photos
3 Min Read
By Fred Heritage
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Social marketing: It’s essential to define your brand’s personality
6 Min Read
By Staff writer
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Why it pays for SMEs to build positive employer brands
8 Min Read
By Staff writer
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Bulletproof at the Growing Business Awards
A Bulletproof plan for success in the competitive creative industries
5 Min Read
By Letitia Booty
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How does a supply chain operate in a franchise business model?
Choosing suppliers in a franchise business model
5 Min Read
By Letitia Booty
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Beware consistent errors made by Apprentice candidates when building a brand
4 Min Read
By Mark Wright
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The best and worst words to use when building customer trust and loyalty
7 Min Read
By Staff writer
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How to build a brand without a Branson in the business
8 Min Read
By Staff writer
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Branding up a vehicle is a great way to get mobile advertising
Spread the word: Using your vehicles as mobile advertising
4 Min Read
By Letitia Booty
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