Branding

Location is everything, but does the London label actually have a brand impact?
5 Min Read
By Mike France
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Creating a compelling personal brand in five steps
6 Min Read
By Royston Guest
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Marketing campaign fails
The lessons to be had from epic marketing campaign fails
3 Min Read
By Staff writer
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Emoji for business
Is your business among those that are speaking emoji?
5 Min Read
By Staff writer
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Iconic adverts Guinness
The iconic adverts you will never forget – even years later
6 Min Read
By Staff writer
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Your employer brand is important for building the right reputation
Why your employer brand is as important as your customer experience
5 Min Read
By Adam Reynolds
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Ashleigh Waldo 1
Can Waldo do a Dollar Shave Club and dominate the contact lenses market?
8 Min Read
By Hunter Ruthven
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Avoid fetishism and fustiness: How brand narrative trumps heritage
7 Min Read
By Staff writer
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Hummingbird Bakery founder
The remarkable growth story of Hummingbird Bakery
9 Min Read
By Hunter Ruthven
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Airbnb host fined $5,000 for being racist could be seen as lesson in tackling social issues
8 Min Read
By Shané Schutte
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“Loyalty as you go”: Capitalising on a new business phenomenon
5 Min Read
By Staff writer
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Would you rebrand your product if your customers lived on Mars?
5 Min Read
By Shané Schutte
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