Brands need to be authentic – and not just at Christmas
To cut through the noise, especially online, brands have to be more authentic than ever. But don’t just reserve this for the sentimentality of the Christmas period!
Over a third of Brits would let brands sponsor their social media photos
More than 40 per cent of Brits would allow a brand to put their logo, along with the words “sponsored by”, in the bottom corner of their personal profile photos on social media channels, new research has revealed.
Instagram Shopping: Using the platform’s new tools to increase online sales
Businesses selling on Instagram are now able to tag products in their organic posts, as the platform introduces its new Shopping tool to the UK.
More of the same is not an option for the struggling ad sector
The world’s biggest advertising companies are struggling. Falling share prices for giants like WPP, Publicis, Omnicom and Interpublic Group were the story towards the end of 2017.
Why it pays for SMEs to build positive employer brands
Tony Gale, HR solutions expert at Access Group, shares thoughts on how SMEs can learn from corporate giants to develop an employer brand of their own.
The brands redefining meanings with a return on innovation
In business, some categories rumble along for years, with everybody playing the same game, driving down costs, responding to customer needs and making the numbers.
Five UK brands that have nailed Instagram advertising
It seems Instagram marketing services can do no wrong, as its advertiser base has doubled to reach a new milestone of two million active users.
When brand ambassadors backfire in spectacular fashion
The modern-day obsession with brand ambassadors make sense – they help sell products. But what happens when things don’t go according to plan?
Avoid fetishism and fustiness: How brand narrative trumps heritage
The commercial value of heritage is well known. It is a source of differentiation. It engenders loyalty, even love sometimes. It attracts consumers, both at home and overseas. But what about the brand narrative?
Why does my business have such angry customers?
It’s common knowledge that understanding and fulfilling a consumer’s needs equates to a happier, more satisfied and loyal customer. However, this can be overlooked, or even unwittingly neglected, resulting in angry customers.
Poor corporate values will make your business lose customers
Are your corporate values in order? If not, your business runs the risk of losing valuable customers, according to a study.
Kanye West pop-up partner Appear Here expands from London to New York
London pop-up retail space provider Appear Here has expanded into the US with a New York City office, building on collaborations with global names including Kanye West and Nike.