The world’s biggest advertising companies are struggling. Falling share prices for giants like WPP, Publicis, Omnicom and Interpublic Group were the story towards the end of 2017.
Tony Gale, HR solutions expert at Access Group, shares thoughts on how SMEs can learn from corporate giants to develop an employer brand of their own.
In business, some categories rumble along for years, with everybody playing the same game, driving down costs, responding to customer needs and making the numbers.
It seems Instagram marketing services can do no wrong, as its advertiser base has doubled to reach a new milestone of two million active users.
The modern-day obsession with brand ambassadors make sense – they help sell products. But what happens when things don’t go according to plan?
The commercial value of heritage is well known. It is a source of differentiation. It engenders loyalty, even love sometimes. It attracts consumers, both at home and overseas. But what about the brand narrative?
It’s common knowledge that understanding and fulfilling a consumer’s needs equates to a happier, more satisfied and loyal customer. However, this can be overlooked, or even unwittingly neglected, resulting in angry customers.
Are your corporate values in order? If not, your business runs the risk of losing valuable customers, according to a study.
London pop-up retail space provider Appear Here has expanded into the US with a New York City office, building on collaborations with global names including Kanye West and Nike.
New research has revealed that one-in-five British consumers boycott brands on the back of what is perceived to be a scandal or negative press.
Success for the top brands on Instagram comes to those who present creative and authentic imagery and text content, a practice that SMEs can adopt.
Despite the rise of influencer marketing, we live in a world where disinformation is now a frequent issue across many forms of media, which is a topic that has certainly been in focus over the past few months.