Beware the 20 per cent of Brits that boycott brands
New research has revealed that one-in-five British consumers boycott brands on the back of what is perceived to be a scandal or negative press.
Lessons from the top brands on Instagram
Success for the top brands on Instagram comes to those who present creative and authentic imagery and text content, a practice that SMEs can adopt.
Trust issues putting influencer marketing model at failure risk
Despite the rise of influencer marketing, we live in a world where disinformation is now a frequent issue across many forms of media, which is a topic that has certainly been in focus over the past few months.
Physical retail for pure play online brands – how to make it work
Opportunities abound in the realm of physical retail, and previously pureplay online brands are starting to recognise that. The transition might not be easy, but following some simple steps will ensure it’s worthwhile
Cutting the Gordian knot: Blockchain and the music industry
Audio Network’s head of product Matthew Hawn explains why blockchain technology has the potential to become a game changer for the music industry.
The ten most influential UK brands on Instagram, as app hits 18m British users
Instagram has reached the milestone for 18m users in Britain, which coincides with a ranking of the ten most influential UK brands using the social network.
The building blocks of Lego’s physical and digital retail experiences
Lego may be designed for children, but even adults can’t resist playing with the yellow figures. How does a company achieve such irresistible engagement though? The toy brand’s senior omnichannel manager, Leif Bode Nielsen, discussed the building blocks of Lego’s physical and digital retail elements.
Condoms and pet food now only a button away as Amazon Dash comes to the UK
Following on from the launch of its Prime Now and Fresh services, global ecommerce and business services company Amazon has brought a service allowing customers to order new products at the touch of a button to Britain.
Entrepreneurs urged to bid for advertising space on porn websites Pornhub and RedTube
Pornhub and RedTube are offering up $100,000 worth of advertising space for entrepreneurs and their startup businesses, slots which reach a reported 90m daily visitors.
Complacency could cause catastrophe as brand loyalty comes in four different forms
It’s fair to say that brand loyalty is the holy grail that businesses strive for, with the hope they will be able to woo customers and live happily ever after. However, it’s not as simple as that – it turns out there are four types of brand loyalty, which means there is no room for complacency.