“What happens when Amazon believes they can price a flight to New York better than an airline?” British Airways CEO Alex Cruz explains.
British Airways CEO Alex Cruz shares his growth plans as he shakes up one of the most uniquely British brands to compete, collaborate and stay ahead of the curve.
Nobel laureate Bertrand Russell once said, “To conquer fear is the beginning of wisdom.” Bravery is applicable to many situations, but in my experience as coach and entrepreneur, I’ve found it particularly true for leadership.
When it comes to fixing reputational damage, two sectors are working overtime – and it’s all because of lack-lustre customer service.
British Airways (BA) has launched its Club Europe business class service on UK domestic flights. Business travellers on internal UK flights can now benefit from a separate cabin with a dedicated crew, a guaranteed window or aisle seat, and complimentary food and drink.
International Airlines Group (IAG), the owner of British Airways, has invested in two tech startups as part of its accelerator programme.
International Airlines Group (IAG), parent of British Airways, Aer Lingus and more, has launched a global startup accelerator scheme called Hangar 51 to solve problems affecting the travel industry.