In order for businesses to run efficiently, different departments are responsible for various tasks, goals, and outcomes. When it comes to small businesses, the sales and marketing teams are often merged into one department with one manager. At the same time, larger companies usually have separate sales and marketing teams that usually work closely alongside […]
What is the role of information technology in business? Information technology or the IT department is a crucial part of any company of business as they monitor and manage almost everything that is to do with information technology and communication systems. The IT department is at the epicentre of the building and maintenance of communications […]
Strategic and effective marketing is more important to the success of your business than ever before. In the age of the internet, you’ll need a strong and resilient online marketing strategy if you want to attract customers and keep up with your competition. Marketing consultants have the ability to completely transform your marketing plan for […]
Real Business meets serial entrepreneur and self-made man Jonny “Fizz” Welch to talk about his unique marketing agency, life pre- and post-Covid and how he and his team are helping businesses grow through friendship, kindness and creative passion.
British finance directors feel unable to quantify the return on investment associated with marketing, despite knowing exactly where investments are being made.